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4649 isn't just a number: it carries the meaning "good to meet you." That's what it means when you say 4649 (or "Yo-ro-shi-ku") out loud in Japanese.
Back in pager days, exchanging these 4 numbers was a way of spreading love - and this design is the true brand story piece of Yumi's brand 'Yoroshiku 4649'.
Just to touch up on the details, there is a hidden message on the neck print - this series of number says something lovely in Japanese pager lingo.
